Aircel launches ‘Happy Recharge’ pack

Posted on Mar 6 2014 - 10:56am by IBC News

Bengaluru, March 5 2014: Aircel, one of India’s leading telecom players, today reinforced its commitment towards offering ‘Joy of little Extra’ through its products and services by launching yet another first of its kind innovative and best value for money product ‘Happy Recharge’. This transformational product offers a complete package of talk, text and mobile internet benefits bundled into a single recharge.

This range of Happy Recharges has been designed keeping in consideration holistic communication requirements of Indian telecom users across usage and purchase segments. The packs are economically priced from Rs. 168 to up to Rs. 368 for heavy data users.

Aircel once again endeavors to bring HAPPINESS to Indian telecom users through this new range of Happy Recharges.

MRP Calling benefits Data benefits SMS benefits  Validity ( Days )
168 11,000 Local/National Seconds 750 MB 168 Local/National SMS   30
268 22,000 Local/National seconds 1GB 268 Local/National SMS  30
368 33,000 Local/National seconds 2GB 368 Local/National SMS  30

K Kadhiravan, Circle Business Head-Karnataka, Aircel, said, “At Aircel, we constantly introduce products keeping in mind the needs and requirements of our customers.

The ‘Happy Recharge Pack’ will make communication simpler and convenient than ever by providing a unified communication solution encompassing voice, texting & data. It is a single solution for customers currently engaging in multiple recharges. With an aim to establish Aircel as a preferred brand in Karnataka, we have launched this pack which caters to all the communication needs of the customer in one go.â€

With an aim to take a lead on the data products, Aircel has launched Good Morning Bengaluru in a new avatar- an offer where Aircel customers can use 2G and 3G Data free of cost from 6am-9am and also enjoy free local Aircel to Aircel calling from 5am to 8am every morning with a validity of 30 days. Both new as well as existing customers need to dial *121*456# to activate free internet service whereas free local Aircel to Aircel Calling is pre activated  for new subscribers while existing subscriber can enjoy this service at Rs.9 per month by dialing *121*009#

About Aircel Limited

 downloadAircel is a leading telecom service provider with pan-India operations. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. Recently, the company has become the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013.

Mr. K. Kadhiravan is the Circle Business Head for Aircel in Karnataka. He has over 20 years of extensive experience in leading B2B and B2C businesses. He has successfully built businesses with leadership and innovative marketing, with a strong P&L growth.

Before taking the helm, Kadhiravan has lead sales and distribution, marketing and business development functions across leading Indian and global organizations namely, Essar Group, Sara Lee H&BC, Idea Cellular and Marico Industries.

Kadhiravan is a Chemical Engineer and a management graduate from IIM Ahmadabad.