World T20 set to break broadcast records: ICC

Posted on Mar 15 2014 - 12:33am by IBC News

Dubai, Mar 14 Television coverage of the 2014 World T20 in Bangladesh is set to break all previous ICC events’ broadcast records, the sport’s world governing body said today.

The coverage, produced and distributed by the ICC’s global media rights partner and host broadcaster, Star Sports, will reach out to more than 1.8 billion viewers with live pictures shown by 29 broadcasters – both figures the highest ever for an ICC event, the ICC said in a statement.