“In India, Audi‘s connection with the consumer is very strong. We have really built wonderful products with the consumer in mind and the engagement with them is very distinctive. The multi-city Audi Q-Drives will further establish our connect with our target consumers and help us to explore the huge potential that India has to offer. Our luxury Q range of SUVs has been very popular in The Land of quattro-India and the younger demographic has shown immense affinity for them even in the smaller cities. In fact a substantial part of sales last year came from Audi Q3, Audi Q5 and Audi Q7,†said,Joe King, Head, Audi India.
The Audi Q drive was held over 2 days in (City Bangalore) and all the people had the chance to drive the Audi Q Range under trained supervision to understand all the nuances of the advanced technology on offer.
“We are happy to bring such a successful programme to our city once again. Numerous enthusiasts had the unique chance to enjoy the advantages of quattro®technology in Audi SUVs on a natural off-road track.â€
Audi India plans to expand its network to 40 dealerships by the end of 2014 from its existing 31 centers. The company opened a new showroom in Nashik earlier this year and Mumbai South, Lucknow, Bhubaneswar, Delhi Central, Karnal, Vadodara and Mangalore last year.
The Audi model range in India includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q3 S Edition, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS 5 Coupé, Audi RS 7 Sportback, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Karnal, Kochi, Kolkata, Lucknow, Ludhiana, Mangalore, Mumbai South, Mumbai West, Nagpur, Nashik, Navi Mumbai, Pune, Raipur, Surat and Vadodara.
FOR: IBC NEWS.
