Mahindra First Choice Services launches Franchise Owned and Franchise Operated (FOFO) model

May 9, 2014, Bangalore: As India’s leading multi-brand car workshop company, Mahindra First Choice Services (MFCS) is strengthening its presence in India through the franchise model and has already appointed 10 franchisees in Chennai. The first of these outlets  – KLN Motor Agencies at Ekkattuthangal  – was inaugurated today by YVS Vijay Kumar, CEO, Mahindra First Choice Services. .  MFCS operates a total of 28 Company owned Company Operated (COCO) workshops across the country.

“With a car population of over 6,00,000, and a culture of strong process adherence, Chennai was the logical choice for us to establish our first franchisee workshop.

Moreover, we already have a strong network in the city with three COCO workshops at Ambattur, Guindy and Nerkundram. With its strategic location and local knowledge, KLN Motor Agency will help MFCS to further enhance its reach and reputation as its franchisee partner.

We have also appointed 10 additional franchisee workshops in the Chennai cluster which are all set to commence operations in the next three months.

MFCS is also actively exploring newer regions like Mumbai, Pune, Delhi NCR and Punjab and Karnataka which will help us meet our target of 100 plus workshops by the end of this fiscal.

This will enable us to enhance the scale and depth of our operations, allowing us to reach a greater number of potential customers and most importantly, provide us with economies of scale,†said Vijay Kumar.

For a car service provider, a strong spares supply chain and technical training are the two most essential elements. With 28 operational COCOs serving over 180,000 customers, MFCS believes that it has a very strong proposition for the franchisee as well. The company offers a simplified business model in multi-brand car servicing with robust supply chain for spare parts through its cluster warehouse. Each cluster warehouse supplies parts as per the daily requirements of franchisees and COCOs, thus reducing the need to maintain huge inventories at workshops.

MFCS workshops offers quality services through skilled technicians, quality spare parts, state-of-the art equipment, robust processes, free pick up and drop facility and an opportunity to book services online, all geared to give the car owner a servicing experience like never before.

Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 60 point “First Choice First Check†which is performed on all cars. It also offers cashless insurance facilities with leading insurance companies. Car owners can book a service either by calling the individual workshop or the toll free number 1800-22-4008 or through the MFCS website, www.mahindrafirstchoiceservices.com. The company also has a strong digital presence and has recently launched an innovative, first-of-its-kind online car dent estimator tool which can be used not just by its own customers but by any car owner.

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Bengaluru, Chennai, Coimbatore, Faridabad, Ghaziabad, Greater Noida, Hyderabad, Kochi, Ludhiana, Mumbai, Nagpur, Nashik, Nellore, Noida, Pune, Surat, Vapi covering an area of over 6,00,000 sq. ft.

Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices. With a combination of Company Owned and Franchisee operations, MFCS plans to become one of the top three car service providers in the country by 2018.