Aircel enters into first of its kind strategic partnership with ASKME to empower SME segment

SMEs to enjoy pay per lead plan through easy mobile transaction solutions

May 28, 2014, Bangalore: Aircel, one of the leading innovative mobile service providers in India  and ASK ME a local discovery platform to provide ‘Pay per lead’ generation plan through an operator billing system entered into unique partnership with ASKME.

In India, there are over 48 million SMEs, contributing 8% to economy’s GDP; proving to be a segment with huge market potential. The revolutionary business lead generation service will provide SMEs the convenience to pay only for the potential leads, thereby helping SMEs address the biggest challenge of upfront investment for increasing business.

Under this partnership, ASKME will promote the registered SMEs through its various channels and Aircel will offer easy lead payment solutions on SME prepaid or postpaid connections. In addition, registered SMEs will enjoy the benefits of premium presence across mediums with quality lead generation and the flexibility to activate and deactivate the service.

Speaking on this alliance, Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Aircel is delighted to be the first telecom operator to provide operator billing solution to the ever growing SME segment. Through this partnership with Askme, we plan to enhance our enterprise business and offer the segment to grow their business through easy lead payment solutions.

This partnership is an excellent amalgamation of AskMe’s robust reach in the SME segment and Aircel’s innovative offerings in the marketplace.â€

Commenting on this partnership, Jaspreet Bindra, CEO, Getit Infomedia said, “This is a first-of-its-kind partnership in India wherein a telco and an online business have come together to tap the SME market. We bring in over a decade of experience of working with SMEs and working with Aircel would definitely help us further enhance it. Under this partnership, we aim to cover the untapped SMEs through this unique model which has been customized keeping in mind the requirements of Indian SMEs. We hope that Pay-per-Lead model will ensure a fair revenue model for SMEs and create a trusted business ecosystemâ€.

Customers can dial toll free number 54422 or log on to askme.com to get local search information of various sectors like hospitality, real estate, automotive services, Furniture and Furnishings, Apparel etc.

Aircel is one of India’s leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing

innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto our website www.aircel.com