— Showcasing Malaysia Products and Services from May 29-31, 2014–
Bengaluru, 29 May 2014: For the past 3 years, Malaysia External Trade Development Corporation (MATRADE), The National Trade Promotion Agency of Malaysia has been bringing Malaysian companies to India through the very popular trade show “Showcase Malaysia.†The event this year, Showcase Malaysia-Bengaluru was officially inaugurated by the High Commissioner of Malaysia to India, H.E Datuk Naimun Ashakli Mohamad in the presence of L. Krishnan, Past Chairman, CII, Karnataka State Council & Managing Director, Taeutec India P Limited and the Director of Trade and Services Promotion Division of MATRADE, Mr Abu Bakar Koyakutty.
The 3-day exhibition is being held at Bangalore International Exhibition Centre (BIEC) and is open to the trade/business community and to the public till 31 May 2014 from 10.00 a.m to 6.00 p.m.
Showcase Malaysia is a single country exhibition tailored exclusively for the Indian business communities to meet up with Malaysian exporters who is here to promote “Made in Malaysia†products to the business communities as well as to the consumers in India. The three-day exhibition will be showcasing product and services from sectors including chemical and biotechnology, franchise, healthcare, lifestyle and wellness, machinery, automotive, furniture and business services.
The last three editions of Showcase Malaysia was held in Mumbai, Pune and Chennai in 2011, 2012 and 2013 respectively. The event has now become one of the platforms for the business communities from both countries to meet up and discuss business collaborations.
According to H.E Datuk Naimun, more than 25 companies with business interest in sectors such as Automotive components, machineries, healthcare and wellness, packed food and snacks and various lifestyle products ranging from furniture, cosmetics to perfumes are on display beginning today until Saturday, May 31, 2014. With the wide range of products and services offered by the Malaysian companies at Showcase Malaysia Bengaluru, Datuk Naimun strongly encouraged business communities from Bengaluru and the surrounding cities to grab the opportunities to visit the event and meet up with the Malaysian companies and form new and greater business linkages.
According to MATRADE, Bengaluru has been chosen as another destination for Showcase Malaysia for many reasons. One recent study had quoted Bengaluru as “The Next Decade’s Fastest-Growing Cities” backed by the facts that experts projected that by 2025, India would be ranked as the fifth largest consumer market after the United States (US), Japan, China and United Kingdom (UK). MATRADE has been observing this progress and believed that there was no better time for Malaysia to grasp the opportunity to showcase the best of its products and services in a city like Bangalore.
“After covering Chennai, Pune and Mumbai, we focussed on Bangalore, which is one of the fastest growing metropolis in the Indian sub-continent and due to its rapid industrial development,” Mr. Abu Bakar Koyakutty shared.
MATRADE also hope that the business communities of both countries, rather than focusing on competition, will continue to work and complement each other and form strategic partnership to take advantage of business opportunities available in both countries as well as venturing into third world countries. MATRADE also encourages the business communities from both countries to use Showcase Malaysia Bengaluru as one of the platforms to leverage on the Malaysia India Comprehensive Economic Cooperation Agreement (MICECA).
As for the first quarter of 2014, total trade between the two nations has reached more than 3 billion out of which Malaysia’s imports from India has recorded a figure of more than USD 1 billion and India Imports from Malaysia was nearly USD 2 billion.
Concurrent to the Exhibition, there are also pre-scheduled business meetings being organised for Indian companies to meet up with Malaysian companies of their interest. Therefore, MATRADE welcomes all interested parties to visit Showcase Malaysia website www.showcasemalaysia.com.my for further information and also for online registration.
MATRADE also added that this year, Showcase Malaysia features series of interesting pocket talks, which are open to all visitors on topics, related to beauty and perfumes as well as biotechnologies. The detailed schedules for these talk are also available on the show website.
The Malaysia External Trade Development Corporation (MATRADE) was established on March 1, 1993 as the external trade promotion arm of Malaysia’s Ministry of International Trade and Industry (MITI).
MATRADE’s mission to promote Malaysia’s export has enabled many local companies to crave new frontiers in global market. Today as they continue to put spotlight on capable Malaysian companies on the international stage, they are helping make the phrase ‘Made in Malaysia’ synonymous with excellence, reliability and trustworthiness. MATRADE is also actively involved in assisting foreign companies to source for suppliers of Malaysian products and services, and is represented worldwide in 40 locations in major commercial cities. In Malaysia, MATRADE has five local branches in Penang, Terengganu, Johor, Sabah and Sarawak.
Its functions are:
·     To promote, assist and develop Malaysia’s external trade with particular emphasis on the export of manufactured and semi-manufactured products and services;
·     To formulate and implement export marketing strategies and trade promotion activities to promote Malaysia’s export;
·     To undertake commercial intelligence and market research and create a comprehensive database of information for the improvement and development of Malaysia’s trade;
·     To organise training programmes to improve the international marketing skills of Malaysian exporters;
·     To enhance and protect Malaysia’s international trade investment abroad; and
·     To promote, facilitate and assist in the services areas related to trade.
