Bangalore : 08th September 2014, In a step to reinforce its leadership role and take it to the next level, Paragon, India’s largest selling footwear brand, has signed Abhinaya Chakravarthy and Stylish Star Sudeep as its new Brand Ambassador. The move is part of a major expansion plan in which the company aims to reach a turnover of 5000 crores by 2020. It also intends to enter hitherto untapped markets in India and overseas.
Paragon’s ‘Office Chappal’ collection of men’s footwear has caught the imagination of office goers everywhere. To broaden the brand’s footprint amongst the target groups, mainly style conscious male youngsters, Paragon has launched a wide range of attractive and fashionable designs that will compliment any look, also keeping with the latest market trends.
“We are very excited about this association as we feel Sudeep will seamlessly fit into his new role. His ‘tough & stylish†appeal perfectly matches the brand’s key attributesâ€, said Mr. Thomas Mani, Owner and Director, Paragon Group.
“As Paragon’s brand ambassador, Sudeep will be playing a key role in all the product communications and promotions. A new brand campaign which includes TV commercial, print and outdoor promotions featuring the star will be launched soon. The TV commercial captures the best ‘tough and stylish’ moments of the starâ€, shared Mr.
Posing for the media, Sudeep said, “With its classy and elegant designs, Paragon has taken the Men’s Footwear category to another level. I am sure the product will be well received by the various customer groups. My best wishes to Paragon Group in all the endeavorsâ€.
About Paragon
Paragon’s philosophy of ‘setting trends’ in footwear, an aggressive marketing strategy, coupled with high profile endorsements has made it India’s largest footwear brand with an expected turnover of 1600 crores this year and is targeting to sell a volume of 14 crore pairs.
It sells all over the country, and needs little or no introduction in the Indian sub-continent. While rubber footwear continues to be its leading product, the Paragon brand name brings its longstanding assurance of quality and durability to a full range of footwear products made of Poly-urethane (PU), Poly Vinyl Chloride (PVC), Ethylene-vinylacetate (EVA) and Thermo Plastic Rubber (TPR) soles. Paragon also has an in-house footwear design team dedicated to creating new designs and models to keep up with market demand.
The paragon portfolio includes products across all categories with brands like Arcade, Escoute, Fender, Fookids, Gum Boots, Hawai, P-toes, Paragon Max, Paralite, School World, Slickers, Solea, Stimulus, Vertex & Walkie, catering to wide range of audiences and tastes, in men’s, women’s and children’s footwear. On an average the company produces above 4.5 lakh pairs a day in manufacturing units spread across the country.
For : IBC WORLD NEWS.
