JSW Cement – Leadership in Portland slag cement market

Posted on Oct 15 2014 - 2:39pm by IBC News

Bangalore – As part of its sustained efforts to enhance its competitive position in the market, and to emphasize its leadership within the construction sector in India, JSW Group with interests in Steel, Energy and Infrastructure has another feather in its fold viz. JSW Cement in Karnataka State.

JSW Cement Ltd, Part of $11 billion JSW Group, has already made significant investments into cement manufacturing and will continue to add capacity to serve the burgeoning cement market.

Speaking on the occasion, Mr. Pankaj Kulkarni, Director – JSW Cement Ltd, said “With new governments in place at both centre and state, we expect the infrastructure sector to get a big boost and the cement sector is expected to grow at 9% year-on-year.

Metros like Hyderabad, Chennai, Bangalore and Kochi will lead the way in the Southern Market. We also are looking at expanding the clinker making capacity in near future by setting up a 3 MTPA plant in Chittapur, Karnataka.â€

JSW Cement with a manufacturing capacity of 5.4 MTPA in South India and an excellent distribution network is targeting to become one of the well known cement brands in South India. The focus will be on selling Portland Slag Cement (PSC) as it believes in providing the best quality product which also is environment friendly.

Speaking on the occasion Mr. Anil Kumar Pillai, CEO – JSW Cement Ltd, said: “JSW Group produces large quantity of highly glassy slag in its steel plants and is fast adding capacity in steel.

This slag is being blended with Clinker to produce PSC.†He further explained that presence of slag helps the concrete continue gain strength even after 28 days, whereas ordinary cement stops strength development after 28 days.

PSC is the chosen brand of cement world over as it combines strength with durability. It provides higher resistance to atmospheric and soil corrosion. PSC consumes less clinker, thereby reducing limestone mining and also reducing CO2 produced during clinker making, thus making PSC cement environment friendly. JSW endeavors to lead PSC sales in South India.

In addition to PSC, JSW Cement has pioneered and popularized use of Ground Granulated BF Slag (GGBS) for manufacturing concrete mix in Ready Mix Concrete (RMC) and site mix plants. Depending on concrete grade, GGBS can replace upto 70% of cementitious material in concrete mixes. The concrete thus produced provides significantly higher atmospheric and soil corrosion resistance, thus providing longevity to buildings and structures.

The flagship integrated cement plant in Nandyal is equipped with German Technology for clinker making as well as grinding clinker and slag. This is the first time in the world where roller press technology is being used for all grinding functions to produce cement of higher fineness with less electrical energy consumption.

Within a short span, it has established the PSC cement in South Indian market viz. Telengana, Andhra Pradesh, Karnataka, Kerala, Tamil Nadu. The product is widely accepted by the customers. JSW Cement is venturing into Maharashtra, Goa, Gujarat and Orissa markets. Today, JSW cement is reaching out to more than 1,500 dealers and more than 3,500 retailers across eight markets. In Karnataka State, South Karnataka has a presence across 55o key dealers and more than 960 retail countries whereas North Karnataka has a presence accross 300key dealers and more than 500 retail countries.

About JSW Cement LTD

JSW Cement LTD is a part of $11 billion JSW Group with interests in steel, energy, and cement. JSW Cement was started in 2009 and is India’s largest manufacturer of Portland Slag Cement (PSC) Variant of blended cement which is environmentally friendly and economically viable .JSW Cement currently has a manufacturing capacity of 5.9m MT and has facilities in Vijayanagar (Karnataka) and Nandyal (Andrapradesh)