20th Dec. 2014, Bangalore : MAX Fashion in association with Times Foundation and BBMP (Bangalore Municipality) started the campaign “MAX Clean Bangalore”.
This activity was inspired from the “Swachh Bharat” initiative started by our Honourable Prime Minister Mr. Narendra Modi on 2nd October, 2014, on the eve of Mahatma Gandhi’s 145th birth anniversary, The aim of this campaign is to make India one of the cleanest cities of the world in the next five years.
MAX as an organization want to make a serious contribution to the cause. Max had identified an area in Indiranagar which was cleaned during this activity. Employees and customers of Max took part in the activity enthusiastically. The activity was also attended by famous Kannada Movie actress Meghna Gaonkar.
Speaking at the event Mr. Jiten Mahendra – AVP Marketing, Max Fashion said – “Max Clean Bangalore is a unique initiative where employees & customers of Max have enthusiastically volunteered for a cleaner city. We wish to continue this effort in many more cites.”
About Max:
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.
Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 100 stores across 45 cities including Mumbai, Delhi/NCR, Bangalore, Chennai, Kolkata, Hyderabad, Pune, Bhopal, Ahmadabad, Indore, Kochi, Lucknow, Bhubaneswar, Jaipur, Udaipur, Jabalpur, Jammu, Kanpur, Nagpur, Raipur, Surat, Vadodara, Gangtok, Ranchi, Siliguri, Agra, Allahabad, Amritsar, Bareilly, Chandigarh, Dehradun, Varanasi, Calicut, Coimbatore, Hubli, Kannur, Madurai, Mangalore, Mysore, Pondicherry, Thrissur, Trichy, Trivandrum, Vizag & Vijayawada. The brand plans to have a network of 120 stores by the end of the financial year.
For : IBC WORLD NEWS.
