NESTA MODULAR KITCHEN
Nagerbhavi, January 7, 2015: Centuryply, the largest seller of multi-use plywood and decorative veneers in India is all set to launch its first store of NESTA MODULAR KITCHEN in Nagarbhavi. Designed to suit the taste of every customer, NESTA kitchens come in a variety of colours, patterns and exciting appliances, that is sure to touch a chord with the discerning user. The 1000 sqft store is located next to S V K Kalyana Mantapa, at Ullal Junction, Jnanabharati.
The launch of NESTA in Nagerbhavi is part of Centuryply’s long term plan of coming up with 35 stores across the country by the end of this year. Most of these stores will follow the franchisee model and is being targeted at predominantly non-metro cities. This city has experienced major development over the last few years and business to the tune of Rs 1.2 Cr is expected from the store initially. It is an important market for CenturyPly given its vibrant culture and dynamic population which is becoming brand conscious with every passing day.
Nesta Modular Kitchens, built of CenturyPly boasts of unique features like water proof plywood, heat resistant plywood, termite and borer proof plywood and options of more than 400 shades of Century Laminates. As far as the utility features are concerned, all the kitchens are designed by experienced designers keeping in mind the functional and ergonomic aspects. For ease of the end user, the kitchens are fully equipped with inbuilt appliances and the theme and colour in the kitchens have been kept chic and contemporary.
Commenting on the expansion plan, Mr. Keshav Bhajanka, (Director, NESTA) said, “CenturyPly has been the front-runner in introducing innovation in the market and we are delighted in taking our innovation to the furniture retail business with NESTA. We have presence in Kolkata, Hyderabad, Bangalore and Ranchi and there will be more NESTA stores coming throughout this year. Quality has been the hallmark of CenturyPly and this belief flows into our Modular Kitchens.”
Mr. Sajjan Bhajanka, (Chairman, Centuryply) said, “Looking at the demands of the market, we believe that Nesta is designed perfectly to suit the need of the Indian customer. With the positive response so far, we are very excited to launch our store in Vizag which will help in expanding the franchise further.”
The Nesta Modular Kitchen will achieve more milestones this year by launching 10 stores in East, 9 stores in Bangalore and 7 stores in Hyderabad.
Other than the obvious Quality guaranteed by Century Ply, the USPs of the kitchen are as follows
- Great Utility- Layout that keeps COOKING, COOLING and CLEANING at the most efficient distance.
- Contemporary Comfort- Overall design is sleek, soft and minimalistic giving it a contemporary and elegant look.
- Spacious- A wall to wall open kitchen creating a sense of serenity within the room and at the same time an illusion of more space.
- Tough and Traditional- The warmth of the hard wood and the beauty of the lacquer emphasizes the quality of the design whereas the solid wood’s durability, strength and beauty makes it a perfect kitchen.
- Safety- Easy to use and maintain, provides additional space, saves on time and energy, life time warranty
Century Plyboards (I) Ltd.
Century Plyboards (I) Ltd. (CPIL), the first ISO 9002 Company in India for plywood and veneer, started its operations in 1986, CPIL also received ISO 14001 Certification in 2004. The company was formed by Sajjan Bhajanka and Sanjay Agarwal. In a very short span, it has created a niche for itself and is the market leader in this sector. CPIL has its manufacturing units at Kolkata, Chennai, Guwahati, Karnal, Kandla & Burma. CPIL today manufactures the entire range of commercial, marine, shuttering and decorative plywood. Other products are Laminates, Veneers, MDF, PRELAM, FACEVENEERS, Exteria exterior laminates, Nesta Furniture & Modular Kitchens.
‘Construction World’, one of the most definitive business journals, has adjudged it as, “the Fastest Growing Company with the Highest Turnover” five times, for the years 2003, 2005, 2006, 2007 and 2008. As the pioneers in Borer Proof Plywood and Boiling Water Resistant (BWR) the company, has successfully created a niche in the highly competitive lifestyle segment.
For further information please contact:
Megha Arora 9986600802
