17th February, 2015: Bollywood actor Varun Dhawan and the star cast of upcoming crime thriller Badlapur launched Bengulur’s biggest Crossword bookstore as part of their promotional tour in the city. They enthralled the fans and shared some interesting on shoot experiences with them. This is the 97th crossword store in India located at Mantri mall and is currently the biggest store with a 7000sq ft area dedicated to books.
About Crossword Bookstore
Crossword Bookstores Ltd. is a wholly owned subsidiary Company of Shopper’s Stop Ltd – India’s leading department store chain with 97 stores, across 30 cities in India and as on today is India’s fastest growing chain of bookstores.
At Crossword we aim to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. Crossword vision is to build community centers for readers across the Country. Crossword launched the Crossword Book Award in 1998 to recognize and reward the best of Indian writing across Fiction, Non Fiction, Children’s, Translation & Popular
Since its inception in 15th October 1992, It has been featured in Advertising Age International, USA, as one of the Marketing Superstars for 1994. The Bookseller, UK, has also described it as ‘being on the cutting edge of retailing’ in India.
Crossword was ranked the 6th most admired retailer in India by Business world for the year 2006. It also won the Star Retailer Award for the Best Lifestyle Retailer in Books & Music in 2011. Crossword won the Retailer of the Year Award – Leisure (Books, Music and Gifts Category) at the Images Retail Awards 2005 & 2007& 2009. Crossword received the Federation of Indian Publishers Award for excellence in Publishing for the year 2004 on 18th June 2005 at the hands of Shri Arjun Singh, Minister of Human Resource Development. It won the Debutant E-retailer of the year – books – at India eRetail Awards 2012.
In 2013 Crossword also won The ET Retail Award for Marketing for ‘Crossword Popular Award’. It won the Best Book retailer award in 2014 at the Indian Retail Awards
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Kirti Tawde –09820834941 – [email protected]/
