PEOPLE, India’s first and only fast-fashion youth brand celebrates the launch of its 100th store
February 2015: PEOPLE, a Madura Fashion & Lifestyle brand, opened its 100th store in the country in Bangalore, marking a significant milestone in the brands’ short journey. PEOPLE, a brand that was launched in 2009, has managed to strike a chord with the customers in tier 1 and tier 2 cities alike within the short span of only 6 years.
Speaking about the brands journey so far, R Sathyajit, COO, International Brands & New Businesses, Madura F&L said “The success of PEOPLE only reflects the confidence our consumers and business partners have shown in us.
Fuelled by increasing demand for fast-fashion and a successful business model, the expansion plans of the brand involve spreading across all regions and covering all town classes, right from the metros to the tier 2 & tier 3 towns. Moreover, apart from its aggressive growth plans, the brand aims to foray into several new categories such as non apparel and formal wear in the near future.
“One of the youngest home-grown brands from the house of the Aditya Birla Group, PEOPLE is India’s only fast fashion brand for the youth.
PEOPLE has a retail network spanning across over 45 cities in 11 states. With a strong loyal consumer base, the brand saw over 78% of its retail sales contributed by its loyalty members, and a strong 35% contribution by repeat customers last year.
PEOPLE’s merchandize is priced between 199-1499 and the brand is taking the concept of fast fashion to farthest ends of the country.
About People:
PEOPLE, India’s first fast- fashion youth brand, is a one-stop destination for the latest international trends. It was born of a fashion idea where international styles meet and complement a modern global outlook. The product line is characterized by an attitude that is as at home on the street or on campus as it would be on a ramp. PEOPLE offers the latest trends for Men, Women and Kids through its range of Casual Shirts, Tees, Tops, Kurtas & Fusion Tops, Jeans and Winter wear. Accessories complementing the clothes such as bags and scarves are also offered by the brand. PEOPLE is changing the way India accesses fast-fashion by making style and great clothes available to everyone.
Accessories complementing the clothes such as bags and scarves are also offered by the brand. Apart from its 100 retail stores, PEOPLE is also available on Trendin.com – Madura F&L’s official brand store, Jabong, Myntra and Flipkart. PEOPLE is changing the way India accesses fast-fashion by making style and great clothes available to everyone.
For further information, contact:
Mumbai: Janet Arole | Head – Corporate Communications – Apparel & Retail Business, Aditya Birla Group
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