Ozonetel, a Telco grade cloud communications platform enables businesses to run “Missed call campaigns” on its platform. Ozonetel has created a world record by handling over 700 million Missed calls in the last nine months for its customers. Ozonetel platform is on its way to easily handle a Billion Missed calls by April 2015.
Missed Call Service has become an effective way to engage and involve customers by any brand/business. The missed call service is targeted and a cost effective means for businesses to reach out to its target audience. The target audience could be in regions where internet penetration is low or when you want to give a call to action to an online customer who needs to engage with you offline.
What can a business do with a missed call?
- Lead Capture –Marketers who advertise across mediums still find a challenge to judge ROI’s. Missed calls help to capture 100% of the leads coming from across different mediums which allow businesses to make strategic and cost effective decisions.
- Survey/Feedbacks – Businesses can get real time feedback on customer experience on service/product and if required alerts can be built on SLA’s and action can be taken. The surveys/ feedback can be in the language of choice by brands .
- New user activations – Generate interest and get new users engaged with the brands via different kinds of campaigns
- Run Contests – Incentivize users / target audience to engage with the brand
- Content on Demand – Bring content on demand to users on information like help material, new offers, new products etc
Ozonetel has been supporting Missed calls on its platform for the past four years.
