The new, ‘anti-ball crushing’ trousers have become so popular that they’ve sold out online.
Women’s yoga wear brand Lululemon has launched “anti-ball crushing” trousers for men who feel constrained in the crotch, the Independent reported.
As per the website, 188 pounds worth ABC Pants, which “give you and the family jewels room to breathe,” boast a wide panelled gusset and four-way stretch “sweat-wicking” Warpstreme fabric, making them commute, travel and sweat ready.
The slim-fit style trousers, which come in a range of colours including black, khaki and grey and in a range of sizes from 30 to 40, are currently out of stock on the US website.
Lenny Revis, who gives the pants five stars, credited the trousers to his performance at a golf practice by writing that he hit the links with his fresh ABC pants and added that he never felt so good before as he felt like a million bucks.
Another happy customer added that “Got the grey initially and was pretty satisfied. I would say there was reduced ball crushing, but they are still pretty snug in the thighs and crotch.”
As per CBC, the popularity of the trousers has seen a 16 percent increase in sales of the brand. CEO Laurent Potdevin added that they saw continued success with their pant category anchored by the popularity of their core ABC pant.
Also, Lululemon’s CFO Stuart Haselden said that they are seeing the potential for expanded store footprints, particularly as they have a growing men’s business and added that they are now working to ensure that they’re presenting that in the strongest manner and making sure they have enough space to accommodate the experiences in a high-quality way.
