A new study has revealed that Internet searches create illusion of personal knowledge.
Lead researcher Matthew Fisher of Yale University said that the Internet is such a powerful environment, where people can enter any question and basically have access to the world’s knowledge at their fingertips, adding that it becomes easier to confuse their own knowledge with this external source.
Fisher added that when people are truly on their own, they may be wildly inaccurate about how much they know and how dependent they are on the Internet.
In a series of experiments, participants who searched for information on the Internet believed they were more knowledgeable than a control group about topics unrelated to the online searches.
The cognitive effects of “being in search mode” on the Internet may be so powerful that people still feel smarter even when their online searches reveal nothing, said study co-author Frank Keil.
In another experiment, participants who did online searches thought their brains would be more active than the control group, and they chose magnetic resonance images of a brain with more active areas highlighted as representative of their own brains.
People must be actively engaged in research when they read a book or talk to an expert rather than searching the Internet, Fisher said, adding that with the Internet, the lines become blurry between what you know and what you think you know.
An inflated sense of personal knowledge also could be dangerous in the political realm or other areas involving high-stakes decisions, Fisher said.