Maruti Suzuki Swift Treasure Hunt Rally – 10 years celebration

2015 India’s leading car manufacturer Maruti Suzuki organizes Swift  treasure hunt  to engage  swift customers .  The flag off of the event took place from Lalit Ashok Hotel early morning where over 100 participants, along with family and friends participated.  Maruti Suzuki Swift Treasure Hunt  Rally Flag off ceremony by Mr.Debjyoti  Dutta – Regional  Manager ( South II) – Maruti Suzuki India Limited at At  The Lalit Ashok

 Swift, was launched in 2005. And it wasn’t merely the introduction of a new Maruti Suzuki car in the market but also the creation of a unique segment, that the fraternity now calls the premium hatchback car segment.

The car was launched with great utility and style features. To top that it delivered an unmatched performance on the road. In a very short span of time, the brand gained phenomenal awareness and consideration. And the fact that Swift has sold precisely over 1.3 million units till this day is a testimony to this. Swift has, ever since its launch, been a hot favourite with the consumer. The car has actually stood as the market leader over these many years and now has a cult following like none other in its class.

 

Evolved with dynamic designing and fine engineering, Swift rules the Indian roads like no other hatchback.

The brand Swift stands for performance; supported by its peppy drive, fuel efficiency, distinct style and uncompromised features of consumer convenience. Swift has strongly established itself, through its unique offerings, as a car for one who seeks both thrill of performance and fulfilment of ownership & utility. Even though Swift has introduced new models over the years, it has retained its DNA in each update. In 2007, Swift got the award winning DDiS diesel engine which changed how India looked at diesel cars forever. In 2011, entereda new Swift fitted with the leaner, meaner, fitter the K-Series petrol engine – more advanced for more mileage and more performance. And in 2014, came the Swift refreshed with dynamic styling and technological advancements. With every launch, Swift created new market benchmarks. Throughout it has been a market leader and a dominant player in the A2 segment. It’s a strategic endeavour to keep up with market volatilities and evolving consumer requirements.

Swift always had a cult fan following of people who look at it as an icon and not just another car. These people are those who look for excitement and pursue things with passion and thrill. They see it as an extension of their own personality and their passionate zest for life. There are various Swift communities that exist in almost every part of India. Customers love their Swifts so much that maximum number of modifications happen for this car. Not just the customers, even the critics have often praised the car without any doubt. “What the car offered was a perfect mix of fun and practicality and hence was an answer to a lot of people’s needs. It plastered a smile on the boy racer and at the same time provided a sensible solution for the customer who was looking for a practical family car†quoted Zigwheels on its launch. Swift has also been entrusted with various awards like Car of the year 2005 & 2012; Small car of the year 2011 and the Golden Steering Wheel 2012, appreciating its dedication towards consumers.

Further, the Swift has consistently stayed active on the communication front and has involved wide consumer bases through innovative on-ground engagement programs and mass media communication. Continued conversation with the audience helped the brand gain talk-ability, likeability and top of mind recall.

Now having completed a glorious decade, the Swift is practically etched into the nation’s psyche. It has been a consistent performer ever since, and continues to plan so for celebrating its 10^th anniversary as well. MSIL has planned Swift 10^th Anniversary celebration rally today in Bangalore and customers are being offered various deals and promos to make them part of this festival. The focus now is to keep setting newer standards that are above par. The Swift looks forward to achieving greater heights in coming years.