Ceat presents Mahindra Adventure Monsoon Challenge flagged off at Orion Mall

The fifth edition of the Mahindra Adventure Monsoon Challenge 2015 in association with CEAT, one of the biggest TSD (time, speed, distance) rallies in the country, was flagged off at the Orion Mall.

Twenty nine vehicles from the Mahindra were flagged off by Mr. Gaurav Kaura of Ceat Tyres, Mr. Rahul Malhotra, of Orion Mall and Mr. Venkatesh of Mahindra Adventure amidst fireworks with a huge crowd cheering the drivers. The rally will traverse 650 kms before concluding in Mangalore on Sunday. The Mahindra Monsoon Challenge offers a total prize money of Rs.4 lakhs.

The route will have highways, B roads and rough road stretches with the magnificent Western Ghats.

Last year’s winners, Ganesh Murthy and navigator Nagarajan will fight it out with nine other top rally drivers and navigators to defend their title in the Challenge (professional) Category. Other categories include Amateur, Corporate, Ladies, Couples and Media.

Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra said: “Mahindra has been at the forefront of motor sports in India for the last few years and it has been our constant endeavour to provide adrenaline pumping challenges. To continue our efforts on these lines, we are pleased to announce the fifth edition of the Monsoon Challenge, under the umbrella brand of Mahindra Adventure.

Along with the highest prize money on offer for a TSD rally, this event challenges both man and machine. The rally also provides a perfect opportunity for Mahindra owners to compete while enjoying the monsoon vistas in celebration of Incredible India. With platforms like Monsoon Challenge we aim to engage the changing mind-sets, aspirations and lifestyle of upwardly mobile Indians, while contributing to the rise of motorsports in India.â€
The title sponsor for the Monsoon Challenge is CEAT with Valvoline as the official Lubricant partner and Sara 4×4 as the Off-Road partner.
The Mahindra Adventure Monsoon Challenge 2015 route is chalked out by the Mahindra Adventure team in association with IMSC (Indian Motor Sport Club) while the ‘With You Hamesha’ service team will ensure that participants can enjoy the rally unhindered.
About Orion Mall
The awardwinning Orion Mall is Brigade Group’s answer to any shopper’s onestop trendy shoppingspree! This magnificent mall in Bangalore comes with worldclass infrastructure and has five floors, home to iconic Indian and International highend brands like Zara, Only, Mango, Swarovski, Jack n Jones,Tommy Hilfiger, etc. some of which are exclusively to Orion mall.
Awards Won by Orion Mall:
The splendid Orion Mall is a part of the award winning Brigade Gateway Enclave. It has 8 lakh sq. ft. of international shopping experience housing more than 160 international and Indian brands and receives more than 17 million footfalls every year
Orion Mall has in just over three years of its operation won many prestigious awards including:
1. IMAGES Most admired Shopping Centre of the year 2015- SOUTH
2. IMAGES Most admired Shopping Centre (Marketing & Promotions) of the year -2015
3. The Best Shopping Mall of the Year/Regional for South India at the 4th Indian Retail & eRetail Awards 2015
4. ET Now Awards For Retail Excellence
• Best Retailer of the Year (Real Estate)
• Best Emerging Retailer (Real Estate)
• Best Marketing Campaign of the Year
5. CNBC Awaaz – Best Retail Project of the Year Award
6. VMRD – Retail Design Award
7. IMAGES Most Admired Shopping Centre Launch Of The Year: GLA over 3,00,000 Sq Ft
8. IMAGES Most admired Shopping Centre (Marketing & Promotions) of the year 2014- SOUTH

9. Realty Plus Excellence Awards 2013-South
• Emerging Developer of the Year- Retail
• Retail Property of the Year-Orion Mall