Biba – the leading Indian ethnic wear brand is all geared up to celebrate the ethnicity of India with its Autumn Winter collection. It’s time to revamp your old wardrobe with BIBA’s perfect and unique blend of conventional and contemporary range which will add zing to your ethnic spirit. To make you a complete stunner this season, BIBA has added modernity to sartorial traditions.
At the core of this collection are asymmetrical cuts, stylish hemlines and variety of layered silhouettes which will embellish your feminism further. Array of fabrics like poly viscose, modal, viscose satin, cotton viscose and knitted jacquards will also spice up your looks making it just perfect for this time of the year.
The assortment of colors and variety of designs is what makes this range a perfect choice for this season. It comprises of following collections under its umbrella:
Arabian Nights: casual
This collection comprises of exotic assortment of Arabic motifs in a mixed media form. The collection unites fragments of patterns, rich textures and modern colors into a beautiful composition for modern women. The collection is centered around the shades of turquoise and orange.
Blooming Blues: casual & festive
Rejoice & celebrate the festivities with rich indigo shibbori’s, blooming florals & glitters. The designs in this collection are contemporary yet classy in order to keep the sartorial traditions alive.
Folk Safari: casual
This collection is an amalgamation of India’s rich folklore- Warli, Kantha & Batik in modern colours. It is a unique blend of modern and chic styles for a contemporary woman. It comprises of distinctive colors like carrot color with sap green, highlighted with black.
Price Range starts from Rs. 799
For more information, please visit: www.facebook.com/BibaIndia and https://www.biba.in/
Available across all BIBA stores in India
About BIBA:
BIBA, a synonym for pretty women in Punjabi, is literally a home grown ethnic wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful hand block prints started getting fantastic response from the local communities, including many filmstars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and the spirit of today’s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric. The popular demand from its avid patrons, led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium ethnic and bridal wear segment in the country, BIBA joined hands with designers- Manish Arora; by taking up 51% stake in ‘Indian by Manish Arora’ brand in 2012 and recently acquired a substantial minority stake in the designer label- Anju Modi. Biba also collaborated with Rohit Bal and launched a collection ‘BIBA by Rohit Bal,’ that is retailed at select BIBA stores.
BIBA products are available through 180 stores in 70 cities, apart from presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations, the most recent one being the ‘Most Admired Women’s Indian wear Brand’ by Image Group, for the fourth time, credited to its innovative designs, fit, silhouettes and varied color palette. The brand is guided by the vision of Siddharth Bindra, who as Managing Director is responsible for overall growth of the brand.
