Seamless Aircel 3G experience to enjoy Dubsmash and Twitter.
Aircel, one of India’s leading telecom players, once again reinforced youth as its primary customer segment to drive revenue growth by launching the “Aircel Extra Majaa Squad†(AEMS) in Bengaluru.
This unique youth engagement initiative by Aircel will see the “Aircel Extra Majaa Squad†travel to different colleges in the city namely Ambedakar Institute of Technology, Sambhram Institute of Technology, Jain College, and engage with the students through social media platforms like Facebook and Twitter. Understanding the need of the youth to communicate effectively and stay updated, Aircel created this remarkable youth activation program wherein the students of the participating colleges will get to first-hand experience seamless Aircel 3G connectivity on the spot.
To ensure that the students get to first-hand experience Aircel 3G, the Aircel Extra Majaa Squad will include innovative on-ground contests such as Super Syncer Dubsmash and Fastest Tweeter First.
In Super Syncer Dubsmash, the contestants will be invited to lip-sync and act their favorite songs out in front of the crowd holding their smartphones. They contestants will then upload the video on Aircel’s FB page using Aircel 3G network and utilize the social media (Whats App/Twitter/FB) to generate maximum likes for the video. The contestant with the maximum number of likes on that day will be entitled to an Aircel SIM with preloaded 3G data.
In Fastest Tweeter first, the audience would be asked a set of five ‘quick fire’ trivia questions which they would then need to tweet on the Aircel twitter page by logging on to Aircel 3G network. The user who posts the maximum number of correct answer tweets for each of these five questions will be declared as a winner.
To let the college crowd ‘live’ the Aircel 3G experience, a specially designed Aircel Extra Majaa SIM with a pre-loaded 3G data limit, will also be on offer for the winners of every contest
Speaking on the occasion, Kanwarbir Singh, Circle Business Head, Aircel, Karnataka said, “Youth has always been the primary focus at Aircel. They are a generation that’s grown up in a new India and have seen it all – from television to computers and now smart phones. The youth of today is digital savvy who likes to stay connected with their friends, family and peer groups on a second to second basis. This insight gives us a glimpse of their aspirations for new technology products and services. As a committed telecom and data company, we constantly thrive to introduce innovative and superior products and services at a value for money pricesâ€
Karthik , Circle Marketing Head, Aircel, Karnataka said, “Aircel, a new age brand, has always understood the pulse of the youth. With more and more students using High speed Internet enabled devices on the move for music, videos, TV shows, gaming, sharing photos and videos and more, it is very important Aircel as a brand to offer them seamless experience throughout. Through “Aircel Extra Majaa Squadâ€, we want to first-hand give them a taste of Aircel 3G experience.
About Aircel Limited
Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for ‘Innovation in Marketing Campaign’, Data Quest Award 2014 for ‘Excellence in Implementation and Use of Technology for Business Benefits’ and the Brandon Hall award in the ‘Best Leadership Development Program’ category. For more information, please log onto our website www.aircel.com
