• Aims to serve customers with Xpress Stores every 4 kilometers
• Trend of launch-one-store-per-day to continue until exit 2017 with 2000+ stores
Aircel, one of India’s leading innovative mobile service providers,continues to expand its retail footprint across the country and aims to have more than 1,000 ‘Aircel Xpress Stores’ in its chain by Q1 2016. Launched last year, Aircel Xpress Stores are based on the low-cost FOFO (Franchisee Owned Franchisee Operated) model that aims at providing maximum ease to customers with its presence spaced every 3-4 kilometers in most cities across the length and breadth of the country.
Aircel Xpress Stores offer one-stop convenience to new and existing customers forall their needs of Aircel’s products and services, new connections, recharges and top-ups, resolution of customer queries and all other assistance.Most of the Aircel Xpress Stores will be opened in circles such as Delhi, Mumbai, Rajasthan, North East & Assam and J&K, among others.
Vipul Saurabh, National Head – Operations& Customer Support, Aircel, said, “At Aircel, we have been relentlessly working to create an ecosystem for the company that eventually provides the best experience to our customers, while ensuring that our retailers enjoy maximum returns. We have been able to achieve our previous target of 500 Xpress Stores ahead of time in March 2015, resulting in a trend of opening one store every day.
“In a mass and diverse market like India, our endeavor is to constantly refine our sales and distribution along with daily consumerâ€, Saurabh added.
With the Xpress Store format, Aircel has put its best foot forward towards customer-centric approach and offering superior customer service and convenience. These special touch points will offer a variety of services to the customers. The Xpress Stores will have especially designed experience zones for customers to familiarize them with the mobile internet technology and services being offered by Aircel. Customers will get a flavor of Aircel’s unmatched customer service when they walk into these stores, and the first few to ones will get exciting gift vouchers from Aircel.
About Aircel
Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for ‘Innovation in Marketing Campaign’, Data Quest Award 2014 for ‘Excellence in Implementation and Use of Technology for Business Benefits’ and the Brandon Hall award in the ‘Best Leadership Development Program’ category. For more information, please log onto our website www.aircel.com
