Nutrela (Ruchi Soya Industries Limited) ties up with PFNDAI to enhance awareness on the benefits of Soya in Karnataka & Maharashtra Company to launch school contact programme to educate students on health and nutrition.
ndia’s leading FMCG Company Ruchi Soya Industries Limited has tied up with PFNDAI to advise it on Soya brand Nutrela. Dr Pai is Executive Director of Protein Foods & Nutrition Development Association of India and he will also propagate the benefits of Soya to other nutritionists.
Nutrela and PFNDAI will be implementing a nutritionist outreach programme in the states of Karnataka and Maharashtra.
The initiative comes at a time when health has emerged as a growing concern in India. India is home to a majority of the heart patients in the World. A major cause of this is a sedentary and stressful lifestyle. This has prompted many Indians to move away from a traditional Indian breakfast towards a healthy breakfast. This is where soya food can play a huge role with their strong protein content.
The Nutrela brand has been in existence for over two decades.
“We are extremely pleased to be associated with an eminent organisation like PFNDAI and a nutritionist and scientist like Dr Pai. His knowledge will help us in creating healthy products for a healthier India. Like us, he too shares an abiding commitment towards good health,†said Mr. Nilesh Mazumdar – CEO, Consumer Brand Division of Ruchi Soya Industries Limited
“I am extremely happy to be associated with the Nutrela brand and educate people on the benefits of Soya. Today with even young people suffering from serious health problems, it is important to recalibrate our lifestyles. One way of doing this is by including more protein in our food,†says Dr Jagdish Pai, Executive Director, PFNDAI.
Nutrela is supporting the movement towards good health through its table spreads which substitute butter and margarine and do not have cholesterol and transfats. Nutrela Oils delivers on the promise of healthy cooking oil thereby contributing further to the health movement in India.
Ruchi Soya Industries will also be rolling out its School Contact Programme in more than 400 schools in Karnataka and 3000 schools in Maharashtra. The objective of this programme is to educate children around nutrition, specifically the goodness of soya and the advantages of soya over other foods like milk/egg/meat. The campaign will feature sampling and contests.
About Ruchi Soya Industries Limited
Featuring among the top five FMCG players in India, Ruchi Soya is the flagship company of Ruchi Group of Industries. Besides being a leading manufacturer of high-quality edible oils, soya foods, vanaspati and bakery fats, Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya is India’s number one cooking oil maker and marketer. Ruchi Soya Industries Limited owns household brands like Nutrela, Mahakosh, Sunrich and Ruchi Gold, and clocked a turnover crossing Rs 27,000 crore last financial year.
