• Launches first of its kind Paper Recharge in sync with the growing e-commerce phenomenon
• Brings in industry first program of partnering mobile insurance partner, Ingram
• Associates with NexGTV to offer affordable video content
In its aggressive bid to augment data consumptionin the country, Aircel is encouraging its existing and potential customers to be online by availing an entire gamut of exciting and industry first data offers. In a trendsetting move, that would benefit mobile data users, Aircel has partnered with leading e-commerce website Snapdeal, mobile insurance providerIngram and with NexGTV, a mobile TV destination, to provide relevant content for the customers.
Anupam Vasudev, Chief Marketing Officer, Aircel, said,“Our newest innovations are in line with the evolving data and mobile internet scenario in the country. While India’s smartphone base has seen an increase of 55% in 2015, at Aircel we witnessed a 75% increase in our 3G user base. This suggests how more and more people are coming online. Having said that, there remains to be a huge opportunity to get more first time internet users on board as well as help graduate existing data users to faster technologies like 3G. Therefore, our idea is simple- if someone wants to be online, it’s best to be online with Aircel.
In order to provide an online shopper an option to buy a Data Recharge, Aircel is offering Paper Rechargethrough an ecommerce portal wherein an online shopper can choose from two exclusive denomination packs (Rs. 402 and Rs. 602) which are more aggressive and bundled with more benefits than the available market recharges. The voucher will be delivered through a courier service which will collect cash from the customer against physical delivery of the voucher. Aircel has partnered with Snapdeal.com to begin with for the offer and is looking to extend it to other websites as well.
In another industry first move, Aircel is partnering with Ingram, a mobile insurance provider, for Aircel Cover Plus. Any customer who buys a new smartphone can choose from two variants of this product within seven days of the purchase for getting coverage limited to Accidental and Liquid Damage only. For new smartphones worth uptoRs. 10k, customers can purchase Rs. 499 pack that offers benefits worth Rs. 1200. This will also include 1GB Aircel data for 3 months.Rs. 799 pack will offer insurance against smartphones worth uptoRs. 55k and will include 1GB Aircel data for 3 months and Premium Anti-Virus.
In line with the growing mobile video consumption, Aircel is also revolutionizing the way entertainment is consumed on mobile phones through its tie up with nexGTv to offer a loaded bundled product for the smartphone user. An Aircel customer will enjoyNextGTV’slive TV that offers 130+ live TV Channels and 2000+ blockbuster movies, at a discounted annual subscription for just Rs.749 along with 1 GB Aircel data every month for 3 months.
Sunil Kuttam, Vice President-Marketing, Aircel, said, “With the growing adoption of smartphones, the usage of Data products and services has almost become a way of life today for millions of Indians, especially the youth. The emerging trend of viewing videos on mobile devices has led to consumers spending more time on their smartphones than watching TV.According to a recent report, 70 percent of mobile broadband smartphone users regularly stream videos on their smartphones, and 61 percent use social networks. Therefore, being a data focused company it becomes imperative for us to constantly innovate and with our partners bring together products and services which open up a world of opportunities for our customers and satisfy the appetite of data users.â€
About Aircel
Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles, BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for ‘Innovation in Marketing Campaign’, Data Quest Award 2014 for ‘Excellence in Implementation and Use of Technology for Business Benefits’ and the Brandon Hall award in the ‘Best Leadership Development Program’ category. For more information, please log onto our website www.aircel.com
