NEW DELHI: KFC, the Kentucky-based fast-food chain known for its “finger-lickin’ good” range of chicken fillets and burgers, has finally given in to India’s penchant for vegetarianism. In what appears to be a first across all KFC franchises globally, KFC India has unveiled a segregated vegetarian menu along with a strong message about its newfound bias for vegetarian offerings.
Paneer Zinger and Veg Twister, in addition to the hot-selling Potato Krisper Burger, Veg Strips, Veg Rockin’ Burger and Veg Rice Bowl will now vie for consumer mind space along with their popular non-veg counterparts. The company has not only introduced new products under its veg range, it has also tweaked its global tagline “So good” to “So veg, so good” to show its commitment towards the category.
Executives at the company say the new menu will help them satiate high local demand for vegetarian options. “We recognized an opportunity to deliver a significant vegetarian range for the Indian consumer, and to reach out to a broader target audience,” says Dhruv Kaul, director of marketing at KFC India.
