Celio* inaugurates its new concept store at Bangalore

The European menswear brand showcases its latest Autumn – Winter 2014 collection at its new concept store at Indiranagar

Bangalore:  Celio*, the premium European menswear brand, re-launches its flagship store at Indiranagar in the latest store concept known as the “Rome Champs Elyeesâ€. The new store concept is being rolled out across the globe. In India, the key stores in cities such as Delhi, Mumbai, Pune and Hyderabad have been renovated with the new store concept and now Bangalore being the next focus.

Spread across 2000 sq. ft, the new Celio* store at 100 ft road, Near Domlur flyover, Indiranagar, Bangalore is more spacieux and offers the latest international range of Autumn Winter collection comprising of top wear, bottom wear, outer wear and accessories.

The concept store integrates technology and contemporary chic fixtures to create an international appeal. The open and flexible layout and subtle colour scheme exude a premium feel , truly living to its European lineage!

Spotted at the store launch was Raghu Mukherjee, the Indian model turned Kannada actor, who won the ‘Grasim’ Mr. India and Mr. International title both held at New Delhi, India in the year 2002.

With the new concept store Celio*, synonym with effortless style, is showcasing its Autumn РWinter 2014 collection. The collection features a range of fashion fabrics like slubs, jersey, slub pique, neps, m̩langes and grindles apart from the staples.

The colors are vibrant and the treatments are subtle. The value additions include appliqués, cut & sew, prints, a range of dying effects, badges & patches, washes, contrast details and stitch details. Cold Pigment dyes feature prominently in line with current international trends. The use of leather trims with knits like grindles gives a suave urbane look.

The styling features are elegant yet understated to impress the urban male who has a contemporary vibe. Mix and match is a key feature across the collection which is adapted at various levels of yarn, fabric or garment.

The quality is impressive, statement is elegant style and the pricing is delightful. In all, the collection reveals effortless style with a contemporary smart casual vibe