Selva Ganesh & Pete Lockett along with Niladri Kumar gripped Bengaluru with their performances at Idea Jalsa “Music for the Soulâ€
- Durga Jasraj and Neeraj Jaitly’s Art And Artistes multi-media initiative is designed to showcase diverse genres and timeless content of Indian Music
- In its ninth year, this unique property travelled to Bengaluru to showcase Selva Ganesh & Pete Lockett along Niladri Kumar
Bengaluru, February 22, 2015: ‘Idea Jalsa – Music for the Soul’ is back with a new season, offering a wide variety of Indian music presenting over 20 genres of Indian Music, featuring more than 150 Performing Artistes across its 12 city Concert Tour.
Commenting on the property Durga Jasraj, Founder and Director, Art And Artistes said, “Idea Jalsa is a journey which goes beyond the proverbial “Dream come True”, it’s a “Blessing”.
On the success of the event, Artist Quote
Leading telecom brand, Idea Cellular has been a part of Idea Jalsa since its inception in 2006. Over the years, Idea Jalsa has grown from strength to strength across all mass mediums, viz.
- Television programming on DD and Zee TV (Idea Jalsa now reaches to over 165 countries worldwide through Zee TV International)
- Live Concerts across the Country in metros and many other cities & towns – the only National Indian Music Project
- FM Radio programming
- In-flight Entertainment programming – currently on more than 15 International Airlines
- CDs of special performances compiled for music lovers to purchase at Concert Venues
- Unique Mobile VAS content for Idea Cellular subscribers
- A vibrant Social Media presence highlighted by the largest dedicated Indian Music YouTube partner channel
Commenting on this occasion, Mr. Siva Ganapathi – Chief Operating Officer, Karnataka, Idea Cellular, said, “Idea Cellular has always considered music to be one of the important avenues to connect with our customers across the country. Idea Jalsa is one such platform which brings together legends, maestros, stars, and rising stars from the Indian music fraternity, to present a rich & diverse showcase of Indian culture for all music enthusiasts across the country and champion Hindustani classical music. We are happy to bring these unique performers and musicians to Bangalore and are hopeful that our customers will join us in this celebration of music.â€
About Art and Artistes
India’s 1st Multi-Music Programming company, Art and Artistes was founded in 1999 by Durga Jasraj. Since 2009, Neeraj Jaitly has partnered with her to achieve a clear Vision of formally structuring the Indian Music Industry. The company has created and executed more than 300 live concerts across 300 countries with musicals such as Tiranga, Panchtatva, amongst others. It also provides customized concepts and produces large format Television programs for all leading GECs, like Star Network, Sony, Zee TV, DD National International and also for Regional TV Channels. Furthermore, it provides content for the in-flight entertainment programs of more than 15 International airlines and has an experience of working with over 7,000 Musicians across more than 90 Indian Music Genres. Art & Artistes has also been instrumental in the creation of the LARGEST PLATFORM FOR INDIAN MUSIC namely ‘Idea Jalsa’ a brand with a reach of more than 30 crore audiences across all mediums in India. Two of its projects have entered the Limca Book of Records 2014 – Idea Jalsa and Tiranga.
For details of the special Concert in Bengaluru and the following cities log onto https://ideajalsa.artandartistes.com
