The first ETV Kannada “Anubandha Awards 2014”

An award show celebrating the myriad relationships of the ETV Kannada family

Bangalore, 16th May, 2014: LIVE Viacom18, a division under Integrated Network Solutions, launches ETV Kannada’s first family awards – ETV Kannada Anubandha Awards 2014. Having successfully created over 12 IPs in 2013, this will be their second event that is specially curated for the audiences of Karnataka. The award show will celebrate the togetherness of the ETV Kannada family while felicitating the artists for their sheer talent and dedication in bringing viewers their daily dose of entertainment.

Gracing the occasion were the star faces from ETV Kannada with Nandini Gowda (Teju) of Chitralekha, Siri (Lavvanya) of Baduku, Pallavi (Pragnya) of Galipata, Kavya (Deepa) of Charanadasi, Vanishree (Shashirekha) of Amma Ninagaagi, Ranjini (Gauri) of Puttagowri Maduve, Kavita (Lacchi) of Lakshmi Baaramma, Vijay (Siddarth) of Agnisaakshi, Anupama Gowda (Bhoomika) of Akka, Naveen Madhav (Sripada) of Chitte Hejje, Ashwini Gowda (Madhavi) of Mahaparva, Mayuri (Ashwini) of Ashwini Nakshatra and Master Anand (Vicky) of Robo Family, along with host RJ Shruti of Big FM amongst others.

Commenting on the launch of the award show, Mr. Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “The regional cluster is a vital segment in entertainment.  We have observed substantial growth and expansion in the metros and mini metros. ETV Kannada with its innovative shows such as MTS Dancing Stars and Bhima Bigg Boss, has brought in newer and younger audiences to the regional television medium. By introducing an award ceremony such as the ETV Anubandha Awards, we not only aim to create an on ground entertainment experience for our viewers but also give them a chance to vote for some of their favourite shows and its talent.â€

Each of the ETV family members will take time off their shoot and cast votes for each other. In an equally unique nomination process, ETV Kannada has chosen family members from all the serials of the year 2013 as nominees across various categories such as ‘Favourite Son’ and ‘Favourite Daughter in law’ amongst others. With a grand buildup such as this, the main show will be no different, in fact it will only take the entertainment level a notch higher with performances and appearances by ETV Kannada Family members and Film Celebrities.

Further elaborating on this development, Parameshwar Gundhkal, Programming Head, ETV Kannada said, “ETV Kannada has been entertaining audiences for over a decade now. Year on year we have introduced new shows across various formats and have expanded our reach within the interiors of Karnataka. The brand with its unique content holds a significant foothold in the GEC market. With the launch of ETV Kannada’s first family awards, we are looking forward to celebrate the brand and its achievement with our viewers.â€

ETV Kannada is currently ranked as the second most popular channel in the Kannada GEC market. Innovation in ideas to go with exceptional video content has made the channel a rising leader of Kannada television. The wind of change only gained momentum with its newer launches loaded with entertainment. Drama that has influenced and even inspired every household has been the support system of the channel over the years. The launch of big ticket shows in non-fiction took the dynamics of the channel to a whole new level. Events at ETV Kannada have gained popularity like never before with its novel themes, high octane performances and flawless execution, eventually leading to exceptional growth in 2013 for the channel.

Mr. N Nanjundaih, CMD Kanva Fashions Limited said, “We are happy to partner with Integrated Network Solutions (INS) to bring alive the most coveted award show in Karnataka, ETV Kannada Anubandha Awards. The core value of the award show is in alignment with our vision. At Kanva Group, we too believe in bringing families closer to each other through varied brand propositions. We are utmost satisfied and positive that the event will be well received by consumers.â€

The main gala Award show will take place at Koramangala in Bangalore on 31st May, 2014 and will be telecast on ETV Kannada on 14th and 15th June 2014 from 8.00 pm – 11.00 pm.

Nomination categories:

In House Voting:

·         MANEMECHIDA MAGA (Favorite Son)

·         MANEMECHIDA MAGALU (Favorite Daughter)

·         MANEMECHIDA SOSE (Favorite Daughter-in-law)

·         MANEMECHIDA ATTHE (Favorite Mother-in-law)

·         MANEMECHIDA APPA (Favorite Father)

·         MANEMECHIDA AMMA (Favorite Mother)

·         MANEMECHIDA HIRIYA (Favorite Elder)

·         MANEMECHIDA DAMPATHI (Favorite Couple)

·         MANEMECHIDA SHAKUNI (Favorite Villain)

·         MANEMECHIDA MANTHARE (Favorite Vamp)

·         MANEMECHIDA VIDHUSHAKA (Favorite Comedian)

·         MANEMECHIDA ODAHUTIDAVARU (Favorite Sibling)

·         MANEMECHIDA MATHINA MALLA(AKUL) (Favorite Host)

Public Voting:

·         JANA MECHIDA SAMSARA (Most popular serial)

·         JANA MECHIDA TARE (MALE) (Most popular star)

·         JANA MECHIDA TARE (FEMALE) (Most popular star)

·         JANA MECHIDA HAADU (Most popular title track)

ETV Kannada, a family entertainment channel that thrives to entertain its viewers through distinctive and differentiated content, ETV Kannada matches the heritage of the rich Kannada culture with qualitative and innovative programming. Some of our flagship shows have been programmes like Papa Pandu, Silli – Lalli, Manvantara, Muktha, Mudalamane, Mahanavami, Muktha Muktha, Ninnolumeyindale, Shubhamangala, Dance Karnataka Dance League, Bigg Boss, Mane Munde Mahalakshmi, Puttagowri Maduve, Lakshmi Baaramma and Charanadaasi amongst many others.