The global counter-culture icon Ed Hardy celebrates its first store under Arvind Lifestyle Brands Ltd. in Forum Mall, Bangalore with star players from RCB on 15th May 2014
Rare are those renegade artists whose alternative expressions extend themselves into everyday lives of their patrons through apparel and accessories. Created on inspirations fromthe Godfather of Tattoo, Don Ed Hardy’s graphic tattoo designs and sketches,brand Ed Hardy is one such rarity that has established itself as “The Cult Creator” worldwide for bringing graphic sub-culture onto mainstream fashion runways. Ed Hardy’s distinctive tattoo art expressions havecaptured the imagination of millions across the globe by single-handedly managing to unify rebel lifestyles including Body Art, Rock & Roll and Biking. Expanding to almost every corner of the fashion industry, Ed Hardy now stands to enjoy the same stature as many other big names.
The brand offering a consortium of unconventional, bold and highly individualistic fashionnow finds itself catering to consumers at the hustling Forum Mall in Koramangala, Bangalore. As a fitting celebration of this first store, the brand proudly hosted key players of Royal Challengers Bangalore for an evening of shopping and media interactions. This was in the context of Ed Hardy having signed up as one of the sponsors of Royal Challengers Bangalore.
Expressing his views on this partnership Mr. Alok Dubey, CEO, Arvind Lifestyle Brands Ltd said, “Ed Hardy has been a star win to our portfolio, definitely a matter of great pride. The brand has an alternative yet high fashion appeal amongst its target audience in India and abroad. On the RCB partnership, we saw a seamless fit between the dramatic art driving the brand and the dramatic, spectacular nature of cricket today. Given our first new store is in Bangalore, the RCB partnership is just what the brand needs to nail its first innings on home-ground. We are thrilled to be hosting the team at our very first store in Forum Mall and hope the players feel as inspired by the art as we do.”
