Bangalore, June 27, 2014: Real estate major Brigade Group joined hands with BMTC and Bangalore Traffic Police today to launch the citizen initiative, ‘I Won’t Honk!’ campaign, against honking on Bangalore roads on June 27 at BMTC Central Office premises.
The campaign was jointly inaugurated by Mr Ramalinga Reddy, Hon’ble Minister for Transport, in-charge Minister – Bangalore, and Chairman, KSRTC and BMTC, and former India captain Mr Rahul Dravid, who is also the brand ambassador for the campaign.
Mr Anjum Parvez, IAS, Managing Director, BMTC, and Mr B. Dayanand, IPS, Additional Commissioner, Bangalore Traffic Police, Mr Shyam Sunder S. Pani, President, Global Initiative for Restructuring Environment and Management (GIREM) and Mr Vishwa Prathap Desu, Vice President, Sales and Marketing, Brigade Group were also present on the occasion.
The sponsors of the buses used for campaigning are Brigade Group, Britannia, UL Cyberpark, Calicut.
Speaking on the sidelines of the launch of the Campaign, Mr Vishwa Prathap Desu said, “I Won’t Honk! Is a much-needed initiative. This would help reduce the sound pollution on the roads and make driving more pleasant”.
Cricketer Rahul Dravid said, “If city transport authorities aid our campaign, it will only turn out to be more effective. I would like to invite more partners to come aboard. Appreciate the support of BMTC to further creating awareness about unnecessary honking”.
Further, Mr Anjum Parwez, Managing Director of BMTC, said, “We are delighted to be a part of this campaign. It is extremely important to drive the message to not use horn unnecessarily. The corporation will want to stay committed to the campaign”.
About the campaign :
The Won’t Honk ! Citizen movement hopes to create awareness amongst drivers about noise pollution through honking. By doing so, it also hopes to influence the attitudes of vehicle owners and thus bringing down the need to honk. The initiative will come up with guidelines for the installation of horns within permissible limits.
The idea will be to discourage unnecessary honking and encourage a more disciplined approach to road traffic. The initiative plans to partner with various communities — common man, Traffic Police, State Transport Agencies, Taxi and Auto associations, schools, colleges, corporate houses and media organisations — to drive the change in cities and towns across India.
FOR: IBC NEWS.
