Honda Amaze Longest Drive flag-off- from Bangalore
Total drive to cover a distance of more than 23,000 Kms passing through 250 towns & cities
Bangalore, October 18, 2014: Honda’s Longest Drive through Amazing India’with family sedan Honda Amaze today reached the city of Bangalore after covering the 2nd lap of the drive through West Bengal, Orissa and Andhra-Pradesh.
This epic drive was flagged off from the city of Jodhpur on 15th September 2014 and is planned to cover a total distance of over 23,000 Kms covering the length and breadth of the country. While reaching Bangalore, the car has already been driven successfully for more than 14,500kms. Moving through 250 cities and towns across the diverse terrains and picturesque corners of the nation, the drive will culminate at Greater Noida.
The family sedan, Honda Amaze, has seen tremendous response from its customers in India. In just 16 months since the launch, the iconic product has reached the 100,000 sales milestone. This is the fastest in the history of Honda Cars India Ltd (HCIL). HCIL is celebrating this success by organizing the ‘Longest Drive through Amazing India’ initiative which is a part of Honda’s“Amazingly Indian” campaign. The drive will traverse through mountainous terrains, coastlines, flat highways, congested city roads and the interiors of India showcasing the durability and reliability of Honda Amaze through this diverse terrain.
Mr.Shakeel Anjum, Mr.Senthil Kumar, Mr.Shyam Shetty, Mr.Ravi Suri, Mr.Jas Singh at -Honda Amaze Longest Drive flag-off- from Bangalore
Honda Cars India forayed into the diesel car segment in the country with the Honda Amaze venturing into new market segment and increasing its operating universe. Powered by the revolutionary 1.5L i-DTEC diesel engine and 1.2L i-VTEC petrol engine, the Amaze continues to be a perfect package which embodies the best of Honda’s technologies to deliver fun, agile and effortless driving, fuel-efficiency, spaciousness & safety. The car’s best in class fuel economy along with a host of other features ensured an equally smooth run for the Honda Amaze in the metros, mini-metros and tier-2 and tier-3 markets alike. Honda Amaze continues to have a strong sales momentum in the market and has lot of sales potential with Honda’s expanding dealership network which is expected to go up to 230 outlets in 150 cities by the end of 2014 – 15.
The Honda Amaze was declared as the “Car of the Year” and “Compact Sedan of the Year” by leading automobile magazines and has clinched 12 major automobile awards in 2013 – 14.
