Winner of new bike at Sangeetha Anniversary Sale in Tamil Nadu
Bangalore, June 10, 2014: Sangeetha Mobiles Pvt Ltd., India’s leading multi-brand retailer of mobile handsets, has not just introduced the country to many lifestyle products that have defined different eras but also revolutionised the retail sector with a host of marketing innovations.
Over the years, Sangeetha Mobiles has carved a niche for itself, with a distinguished reputation for providing quality products and innovative retail solutions. From a modest beginning in 1974, when it was established by LP Narayana Reddy and friends as a single shop selling gramophones, the brand has evolved constantly. It was the first to retail televisions in the 1980s, pagers in the 1990s and mobile phones in the 2000s.
Along the way, Sangeetha also offered computers, electronic items and home appliances, before focussing exclusively on wireless digital devices. Under L Subhash Chandra, the present Managing Director, Sangeetha Mobiles Pvt. Ltd. is today an over Rs. 500 crore business entity and the largest, leading authorised retailer for top international brands such as Nokia, Sony, Samsung, LG, HTC, Blackberry and Apple. It has over 300 premium outlets across 9 states and employing over 1000 highly trained retail professionals with whose help they can proudly boast of over 10 million happy customers.
Sangeetha has also pioneered four highly popular concepts in mobile retail – free insurance, with replacement of phone in 7 days; 2-year brand warranty; enhanced customer service with doorstep pick-up and drop of phones; easy EMI plans with no processing fee, down payment or documentation; and personal insurance with every phone purchased.
Sangeetha believes that creating customer delight and winner customer loyalty is an enduring process. Over the years, the brand has ensured immense popularity and top of mind recall with its proprietary retail properties. One such property is the Sangeetha Anniversary Sale “It’s On”. For years, it has been the blockbuster event in the mobile retail calendar. A substantial budget is allocated for marketing and sales promotional activities in the widest spectrum of media, during a period of more than a month.
As 2014 is the 40th Anniversary of Sangeetha, the celebrations include even more phenomenal prizes, offers, discounts and activities. With more partners, bigger spends and higher visibility over a larger area, it is definitely the year’s most sensational promotional event.
In just over a week of the 40th Anniversary Celebrations, 8 motorcycles, 60 mobile phones and 60,000 assured gifts have been given away to customers from across the 3 states. And there’s much more to come.
The next few weeks promise a lot more thrill and excitement in terms of mega prizes and offers. For those who have not yet participated in the celebrations, the time is now. With the amazing response to the event till date and strong indications of it being another spectacular success, it is no wonder that the Sangeetha Anniversary Sale is the most anticipated and exciting event in mobile retail.
