Bangalore, June 2014: Travelling isn’t just about packing your bags and being on the go, it’s about looking fit to play the part. However, being constantly on the move can be hard on your personal style, but not anymore! With Van Heusen’s Travelog collection, a range for designed for frequent travellers, jet setting has never been more comfortable and stylish.
The collection is made to tackle “the everyday problems of business travellers” so that they never have to worry about looking bland and worn out. A range of revolutionary products that take care of common issues related to travelling like wrinkles, stains, sweat mark, odour etc. ensure that busy professionals never have to face the “wrath” of travelling anymore. They are always prepared to grab the opportunity to Go Places.
On their latest collection Vinay Bhopatkar, Brand Head Van Heusen says “We are extremely delighted to announce the launch of our latest innovative range – the TRAVELOG by Van Heusen. Over last 24 years of existence in India, we have consistently tracked and understood the evolving needs of Indian professionals and been at the fore front of bringing innovative products for those needs – be it in Fashion innovation through X-Lifestyle or Functional innovation like Travelog. We have created this collection by combining our understanding of consumer need and the knowledge of fabric technology. We have worked with renowned partners to resolve the common issues related to travelling so that the style conscious professionals can travel in style.”
The Travelog series has several innovative products like
Best Non Iron (wrinkle Free) that’s treated with moisture-cure technology that fights creases and allows the busy professional look neat yet comfortable through the day
Ever Clean (stain resistant) with TeflonTM Technology these shirts fights stains yet breathes easy. Useful for business trips when one can’t have a quick change in case of an emergency such as dropping coffee.
Ever Fresh (Odour Free) – Treated with Nano Tex Neutralizer, EverFresh shirt absorbs and evaporates sweat and helps the wearer smell like he has just left home through the day.
SuperDri (Sweatfree),with 3XDry technology these shirts helps the busy professionals get rid of ugly underarm sweat patches and keeps him ready for that last minute presentation.
Travelite Trouser and Lightweigt Blazers that weighs less than 500 gms helps the busy business travellers get rid of heavy bags.
Van Heusen is the country’s No. 1 premium lifestyle brand and the No.1 dress shirt brand in the world. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category in the country. The brand epitomises ‘fashion for the corporate’, and its design driver is the combination of fashion and elegance. Since its launch in 1990, Van Heusen has consistently tracked and understood the Indian male. In the last two decades the clothing preferences of Indian men have undergone many stages of evolution. At each turning point Van Heusen has stood witness to these changes, and has been ahead of the curve when it has come to forecasting emerging trends and making them accessible to the Indian consumer. For more details, visit www.vanheusenindia.com
