Bangalore, July, 2014: With a clear finger on the pulse of the alco-bev industry, John Distilleries has recently launched Original Choice Whisky in 90 ml Aseptic Brick Pack, exclusively in the Karnataka market.
In the short span of time from its launch the 90ml Original Choice whisky Brick Pack has gained immense favour among consumers. People are taking immensely to the convenience of the 90ML brick pack, which has brought drinking to the masses.
Speaking on the introduction of the new 90ml brick pack, Mr. Paul P John, Chairman, John Distilleries says, “Today Original choice is the key player in the economy consumer segment. The launch of the 90ml Aseptic Brick Pack has been done with the end consumer in mind. The Brick Pack technology has been revolutionary for the liquor market in several ways. There are several benefits to this when compared to a glass bottle. It keeps the flavours and colours of the spirit exactly the same as when they are packed. The Brick Pack is also tamper-proof ensuring no adulteration happens. It is light-weight and therefore easy to carry”
The Brick Pack also proves beneficial to the business and from the sustainability point of view. When compared to a traditional glass bottle breakages are minimum, the handy format is easily transported, while single packages are easy to handle to and from the stores, on the go. The fact that we see a demand for the product only reinforces the introduction of 90ML whisky Brick Pack.
Original Choice Whisky is targeted at the budget-conscious segment of consumers. It is, in fact, the only malt blended whisky in this segment. Original Choice Whisky has made an impact on the international spirits spectrum and today stands 7th among all international whisky brands with a total of 10 million cases.
John Distilleries was established in 1992 by Mr Paul P. John, a first generation entrepreneur and the Chairman of the organization. Over the last 20 years, the Company has established itself among the top position holders in the spirits industry with a strong portfolio of brands. The company’s flagship brand is Original Choice, a leading name in the market. It has also two ranges of brandy (Mont Castle, Roulette), Whisky (Black Pelican), Wines (Big Banyan, Ampersand, port wine Goana’s) and recently launched one of India’s few indigenously created single malts called Paul John Single Malt.
