Zivame.com launches Fabulous Sports Inner wear

Posted on Aug 12 2014 - 11:53am by IBC News

Sports Innerwear for women has long been ignored in the Indian lingerie sector. For too long, Indian women have had to make do with sports bras that are generic in size. Zivame.com, India’s premier online lingerie destination is proud to announce the launch of a range of Sports Bras by the brand’s very own private label Penny.

Zivame.com advises women to buy lingerie for sports based on the level of physical activity and the impact that it has on their bodies as each activity demands different support levels. Without a sports bra your morning jog can run you out of shape! It’s a common misconception that sports bras are only for high intensity workouts like aerobics and gym workouts. Even light exercises like a brisk morning walk, a jog and cycling can impact your breast’s shape. Penny’s newest range offers products based on regular bra sizes which consists of band and cup size ranging from 32 A to 42 B.

The products available at Zivame.com are designed to reduce sagging due to activities that are categorized as Low Impact such as yoga and walking, Medium Impact such as cycling and brisk walking and High Impact activities such as high intense workout, skipping, running and basketball. There are products like the High Impact Vega Cup with cut and sew panels that maximize compression and minimize show through, Medium Impact, Vega Cup with Special Vega lining minimizes show through and holds bust in place, and Low Impact, Double Layered Cup with twin- layered, non padded cups available in red and blue.

Be active; be comfortable and most importantly get the right kind of support for all your sporting activities with Zivame.com. Visit www.zivame.com for more details.

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