Follo – the Celebrity Connect service from Times Mobile , launched its new offering, StarAuctions. While Follo enables the users to share & receive real-time updates about their favourite celebrities, the recently launched Star Auctions enables follo user to bid and buy memorabilia of their favourite movie stars.
At the launch event yesterday, Puneeth RajKumar (PRK) was the guest of honour and he unveiled the first StarAuctions item for bidding. The first item on bid is the famous SKELETON BIKE used by PRK in his blockbuster movie, Anna Bond. Fans of PRK can bid on this bike from Web, WAP or Follo App and make it a part of their collection by winning the bid. StarAuctions is accessible to fans at www.follo.co.in/starauctions from web and mobile. During the auction process, follo users will receive notifications, on bidding / outbidding, ensuring they have the best chance of winning their dream memorabilia, anytime and anywhere.
To offer range of such memorabilia to its users, Follo has signed up many leading Bollywood and Regional stars for their memorabilia. In coming weeks, StarAuctions will also allow follo users to bid on memorabilia (like Accessories, Apparels, Jewellery etc) from Jacqueline Fernandez, Poonam Pandey, Radhika Pandit, Sudeep, Akash DasGupta, Neetu Chandra among others.
During the event, TML also showcased their Follo Application, which enables users to get multimedia updates (text, audio, video) from their favorite celebrities on their smart phones. Using the Follo App, users can get notification on latest content and easily share the celeb content with their friends through facebook. Extremely user-friendly and interactive, Follo mobile app is an example of ‘what you see is what you get’. The user interface is very simple & easy to use and is currently available to users of iPhone and Android.
Speaking at the launch, Puneeth Rajkumar said, It has been a wonderful journey since my association with Follo. I love to update my fans with upcoming movies, unseen pictures, my likes etc and it has given me a platform wherein I feel very close and connected with them. I will also be launching Follo Auctions with my famous Skeleton Bike I rode in Anna bond movie and it will be exclusively available on Follo Auctions. I have experienced a great fan following on Mobile which clearly indicates a Bright Future for it. I congratulate the team on the Launch of Follo Star Auctions and wish them a great future ahead.”
Speaking on the occasion, Ajay Vaishnavi director telecom said “In the past, follo users were provided with text, audio and video updates about their favourite celebrities and now with StarAuctions the users get to get closer with the Celebrities and own a piece of famous memorabilia from them. We also wanted this process to be simple and that’s why we have integrated this into the Follo App aswell. We believe these new offerings will create a new level of engagement between the celebrity and their fans.”
About Times Mobile:
TimesMobile (TML) is the Mobile Internet venture of India’s largest media house – The Times Group. From Augmented Reality to entertainment to utility to infotainment, we offer a range of services and applications to users in diverse categories. Some of the key initiatives of TML are Alive (Augmented Reality), Follo (Celebrity Fan Connect), GreetZAP (Social Greeting and Gifting) and 58888 (Entertainment and Infotainment Services).
In the space of Enterprise Mobility, we provide a range of products and tools for user interaction and engagement. TML is a one-stop shop for mobile communications, campaign conceptualisation and creation, execution and management and end-user gratification for brands leveraging the technologies of SMS / IVR / Missed Call / WAP / Augmented Reality and others.
In the Consumer space, TML offers services on short code 58888 – India’s most popular and recognised short code that is accessed by consumers either through SMS and IVR. 58888 was the first short-code launched in the country in Year 2002. Since then it has been pioneer in launching many such firsts across all domains SMS/IVR/WAP/USSD on a single short-code.
For : IBC WORLD NEWS.