Bangalore, June 10, 2014: Ruchi Soya Industries Limited (Ruchi Soya), one of India’s leading FMCG companies and the largest manufacturer of edible oils in India has signed popular actress- Priyanka Upendra as the brand ambassador for its brand Sunrich. The company also announced unveiling of a mass media campaign featuring Priyanka. Sunrich refined sunflower oil is from the house of Ruchi Soya and was recently launched in South India, Maharashtra & West Bengal.
Today, Ruchi Soya had organized a special cooking session with Sunrich’s brand ambassador Priyanka Upendra at her residence where she showcased her multi-cultural culinary skills. Priyanka cooked some healthy cuisines using Sunrich sunflower oil which is clearer, lighter and healthier. At the session, Priyanka also disclosed the secrets of how she keeps herself and her family fit and healthy by using superior quality, best in class refined sunflower oil Sunrich which is made through 7 stage refining with added benefits of 15% less absorption with Vitamins A, D and E and 0% Cholesterol.
Speaking about her association with Sunrich, Priyanka said, “I have used Sunrich earlier and it is one of the best sunflower oils available in the market. I am extremely excited to partner with Sunrich and to bring this message of healthy cooking with ‘clearer, lighter, healthier’ oil to consumers across the country. All dietary tends needs to be supplemented with basic correction in cooking habits. Using a good oil is one of them. Sunrich is 7-stage refined, has added vitamins, absorbs 15% less and has zero cholesterol, and hence it has now increasingly become my oil of choice even in my personal life.”
“I had a fun time today cooking and interacting with members of the media here. I actively support Sunrich and I had a great time shooting for its campaign”, she added.
Sunrich has also unveiled a new TVC featuring Priyanka Upendra recently. The TVC is evocatively made, aesthetically appealing & a hard hitting advert that clearly communicates superiority of Sunrich over ordinary sunflower oils. It gives a strong reason to believe to the viewer as to why Sunrich is superior and addresses the concern of the Indian Housewives who are constantly striving for better quality nutrition for their family at an affordable price.
Mr. Ajay Malik – VP South, Popular Division of Ruchi Soya Industries Limited added, “Priyanka seamlessly fits into our new brand campaign for Sunrich. She epitomizes the modern cosmopolitan women who effortlessly over delivers on her many roles – she is a celebrity role model who is a working woman, a caring wife, a loving mother and trendsetter with an incredible blend of style and substance as well as tradition & modernity”
The new Sunrich refined sunflower oil is ‘Clearer, Lighter, Healthier’ as it is made by way of a unique 7-stage refining process so that it eliminates impurities. Sunrich contains Vitamins A, D & E and has zero cholesterol. Food cooked in Sunrich absorbs up to 15% less oil (compared to other ordinary sunflower oils).
The new Sunrich refined sunflower oil is available in 500ml &1 Litre pouches, 2 Litre & 5 Litre jars as well as in 15 Litre bulk pack both jars and tins. It is available across all grocers, neighborhood kirana stores and general stores. It is also available across modern retail chains, supermarkets and standalone self-service stores.
